In communication, channel richness refers broadly to:

Type: MCQ • Marks: 1

A. The financial cost of a communication channel

B. The capacity of a medium to convey information and facilitate immediate feedback and multiple cues

C. The number of words in a message

D. The number of employees receiving a message

Explanation

Rich channels such as face-to-face interaction can convey verbal, non-verbal and contextual information and allow immediate feedback.

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UPSC Principal & Vice Principal Management Finance Administration

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